Brand guidelines · v0.1 · Sep 2026
sailor.co.in brand
The identity system for sailor.co.in — logo, colour, type and stationery, and how to use them together.
About the name. The name evokes a sense of adventure and exploration associated with seafaring.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “s” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#14507ARGB 20, 80, 122#0D3552RGB 13, 53, 82#F08A24RGB 240, 138, 36#102636RGB 16, 38, 54#F2F0E8RGB 242, 240, 232Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · DM Sans
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxNavigate Your AdventureH2 · 36pxNavigate Your AdventureH3 · 24pxNavigate Your AdventureBody · 17pxNavigate Your AdventureCaption · 13pxNavigate Your AdventureLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@sailor.co.in
www.sailor.co.in
Founding Team
sailor.co.in
hello@sailor.co.in · www.sailor.co.in
www.sailor.co.in
Explorations
Alternative wordmark directions considered for sailor.co.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.